Now that we’ve covered the approach you’re going to take in your ads let’s take a look at “Aspects of the Approach”. These are actually subsections that needed a place to live, but don’t tell anyone.
• Tone & Personality:
You have to make a decision about your ad relating to its tone and personality. What disposition/character/behavior/or attitude is going to be the most effective?
ADVERTISING AD SHEETS EQUALS BIG PROFITS
Publishing and distributing a mail order ad sheet can be very profitable. They are simple and easy to produce, with most quick print shops able to handle the printing at fairly low cost. The important consideration is that you can use them to pull in advertising dollars for yourself, as a free advertising media for your own products, and as an exchange medium with which to get greater exposure for your own ads.
Before starting an ad sheet, you should plan it all out - decide on an interesting, informative title, choose a masthead, lay out your columns for size, determine if it is to be a simple 8 1/2 x 11 single sheet of paper or an 11 x 17 sheet folded in half. You'll also need to know your production cost for the number you intend to have printed, and the postage cost to mail them out.
Before starting an ad sheet, you should plan it all out - decide on an interesting, informative title, choose a masthead, lay out your columns for size, determine if it is to be a simple 8 1/2 x 11 single sheet of paper or an 11 x 17 sheet folded in half. You'll also need to know your production cost for the number you intend to have printed, and the postage cost to mail them out.
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ADVERTISING AD SHEETS,
EQUALS BIG PROFITS
ADVERTISE WITH CIRCULARS
DISTRIBUTE 81/2 X 11" CIRCULARS
Co-op Mailing (short for co-operative) means that two or more businesses share in the cost and distribution of a direct mail campaign. It's kind of like having you and another non-competing business split the cost of
printing, assembling and mailing an advertising flyer to a shared (same) marketbase.
Co-op dealing is very beneficial (and usually safe) for everyone involved. One example of co-op dealing in mail order is to send your 8 1/2x11 camera-ready circular to a co-op printer and they'll print your ad on one side, their ad on the back side and ship them back to you for a low cost of around $10 per 1,000. You get your printing almost free and the other dealer gets his or her flyers mailed on the back of yours free.
Co-op Mailing (short for co-operative) means that two or more businesses share in the cost and distribution of a direct mail campaign. It's kind of like having you and another non-competing business split the cost of
printing, assembling and mailing an advertising flyer to a shared (same) marketbase.
Co-op dealing is very beneficial (and usually safe) for everyone involved. One example of co-op dealing in mail order is to send your 8 1/2x11 camera-ready circular to a co-op printer and they'll print your ad on one side, their ad on the back side and ship them back to you for a low cost of around $10 per 1,000. You get your printing almost free and the other dealer gets his or her flyers mailed on the back of yours free.
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